Audi's partnership with the Dublin International Film Festival provided an opportunity for the brand to cement their long running association with film.

The main objective for the campaign was to ensure that the car was at the heart of the action. We wanted to seamlessly tie it to iconic Hollywood moments that would be instantly recognisable to fans.

This was the first campaign in which I have led as a copywriter and the idea I came up with was to use famous film quotes tied to Audi's cars parodying the associated on screen action. The team at Atomic did an amazing job with the art direction and we delivered a poster campaign which put Audi front and centre throughout the festival.

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