Tesco has been and continues to operate as one of the biggest spenders in the UK advertising space. During my three years working on the account, I covered a broad range of campaigns from brand, trade driving, price, CSR and quality. I led and was involved in countless print, radio, digital and television campaigns from conception to delivery.

 

The Every Little Helps philosophy was at the heart of all the campaigns I produced during my time on the account. Whether we were seeking to beat Asda on price or highlighting our commitment to quality with a clever print execution, we tested every campaign against this mantle. It was a great time to be involved with one of Britain's leading brands and I feel proud to have worked on such an iconic campaign. I really learned my craft with the Tesco account and for that I'm extremely grateful.